Most of us still know Vimeo as the “Filmmakers’ YouTube”, but as Google’s massive video site has grown beyond reach of any competitor, Vimeo has had to find its own place in the market. And it seems they’ve done just that, and very successfully too. Read on for a report on a very interesting interview that The Verge conducted with Vimeo CEO Anjali Sud. When was the last time you visited Vimeo’s website? Well, you’d be surprised what you’ll find there, because you’re not greeted with a YouTube-like page full of video thumbnails at all, but rather a classic SaaS (Software as a Service) product page. The videos haven’t disappeared (you can find them by clicking “Watch”) but we’re seeing a significant shift away from a consumer video front-end to a full suite of tools for content creators, filmmakers, small businesses as well as Fortune500 companies alike. New Vimeo App. Image credit: Vimeo The Verge recently did a very interesting interview with CEO Anjali Sud, who gives an in-depth look into her thoughts, the company she leads, and the way Vimeo (and video in general) is currently being consumed. What is Vimeo? Vimeo used to be the place to go for filmmakers who wanted to showcase their artistic work. Many short films, stop-motion films, music videos and so on were published on Vimeo. “Not so much cat videos, that’s what YouTube is for”, the inclined filmmaker would say. But the difference between YouTube and Vimeo has always been a significant...
Published By: CineD - Friday, 4 June, 2021